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A/B testing, analytics and conversion rate optimisation

In short: Our testing and measurement work shows whether what you shipped made a difference, and what to change next. We set up analytics, test designs before release, run live A/B and split tests with real traffic, and turn the results into a plain recommendation.

  • Analytics and measurement
  • Testing and QA
  • A/B and split testing
  • Test data analysis

Test and measure

You need this when

  1. You ship features and never hear whether they made a difference.

  2. The team disagrees about which version is better.

  3. Conversion has plateaued and you don't know where to look.

The steps

What we do

  • Step 01 of 05

    Agree what success looks like

    We agree the measure before anything ships.

  • Step 02 of 05

    Set up measurement

    We set up, or fix, your analytics and event tracking.

  • Step 03 of 05

    Test before release

    We test the design and QA the build.

  • Step 04 of 05

    Test live

    We run variants against real traffic.

  • Step 05 of 05

    Report

    We analyse the results and recommend what to keep.

Typically includes

What you get

AI makes it quicker to produce more than one version, so testing several directions becomes standard rather than an extra.

  • Analytics and measurement you can trust
  • Design testing and QA before release
  • Live variant testing: A/B and split tests
  • A plain-English read of the results, with what to do next

AI and people

Where AI helps, and where people decide

AI helps with: Producing variants and analysing test data

People: Decide what to test and what counts as success

People: Judge what the results mean for your product

Test and measure FAQs

It helps. Where traffic is low, we use other methods, such as usability testing and prototype testing, to get evidence faster.

Whatever you already run, such as GA4, Contentsquare, Hotjar, feature flags and testing platforms.

Where to next

Book a call

Let’s talk about your product

Book a call. We’ll talk about where your product is, what’s getting in the way, and whether we’re the right fit.

Book a call

Or email ben@antiphono.com