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User research and product strategy for startups

In short: Our research and strategy work finds out what your users need, what they actually do in your product, and what's stopping them. That way the next thing you build is backed by evidence, not instinct alone. People run every interview and make every call. AI helps us sort the material faster, so more of your budget goes into talking to users.

  • User research
  • User interviews
  • Behavioural data analysis
  • Funnel analysis
  • Conversion rate optimisation
  • Product strategy

Research and strategy

You need this when

  1. Activation has stalled and nobody can say why.

  2. You have a roadmap full of ideas and no evidence for which to build first.

  3. Analytics are installed, but nobody has time to turn them into decisions.

  4. You're moving into a new market or customer segment.

The steps

What we do

  • Step 01 of 05

    Start with the decision

    We agree the product decision the research needs to inform.

  • Step 02 of 05

    Look at what users do

    We analyse your behavioural and funnel data to see where people drop out.

  • Step 03 of 05

    Talk to them

    We run interviews with your customers, or usability sessions, to find out why.

  • Step 04 of 05

    Make sense of it

    We synthesise what we found into a few clear findings, with the evidence behind each one.

  • Step 05 of 05

    Recommend

    We recommend what to change or build next, and how we'd test it.

Typically includes

What you get

  • Research findings with the evidence behind them
  • A prioritised list of opportunities for your roadmap
  • A funnel and behaviour analysis, with where people drop out and why
  • Conversion recommendations you can test
  • Everything recorded in the project record, which stays with you

AI and people

Where AI helps, and where people decide

AI helps with: Transcribing and sorting interview material

People: Decide what to research

AI helps with: Finding patterns across large amounts of feedback

People: Run every interview

AI helps with: Analysing behavioural data quickly

People: Judge what the findings mean

People: Make the recommendation

Research and strategy FAQs

No. People run every interview with your real users. AI helps us transcribe and sort what we hear, but it doesn't stand in for your customers.

Yes. If you share customer contact details, you confirm you have permission to use them for research. Participant incentives and recruitment platform costs are agreed up front.

Good. We start with what you have, find the questions it can't answer, and fill the gaps with research or better tracking.

Where to next

Book a call

Let’s talk about your product

Book a call. We’ll talk about where your product is, what’s getting in the way, and whether we’re the right fit.

Book a call

Or email ben@antiphono.com