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Product design, UX and UI design, and design systems

In short: Our design work turns what we learned from your users into screens they understand and your engineers can build. We design more than one direction from your real components, test them with users, and build up a design system that lives in your code. Everything is designed to WCAG 2.2 AA.

  • Product design
  • UX and UI design
  • AI feature design
  • Design systems
  • Accessibility

Design

You need this when

  1. Your MVP has grown feature by feature and no longer feels like one product.

  2. You're adding something big, like an AI feature, a new type of user or a new market.

  3. Design debt is slowing your engineers down.

  4. What gets built doesn't match what was designed.

The steps

What we do

  • Step 01 of 05

    Frame it

    We set out the problem, the evidence and what success looks like.

  • Step 02 of 05

    Explore

    We design several directions from your real design system components.

  • Step 03 of 05

    Test

    We put the strongest directions in front of users.

  • Step 04 of 05

    Refine and sign off

    We refine the chosen direction with you, with one clear sign-off before engineering starts.

  • Step 05 of 05

    Keep the system current

    We add new components and rules to your design system as we go.

Typically includes

What you get

  • Product, UX and UI design for the flows that matter
  • AI feature design: features people understand, trust and can correct
  • A design system shared by design and code
  • Accessibility designed in from the start, to WCAG 2.2 AA
  • Brand design where it supports the product, so your brand is consistent from your website to your interface
  • Design decisions and their reasons in the project record

AI and people

Where AI helps, and where people decide

AI helps with: Producing design options and variations quickly

People: Decide the direction

AI helps with: Checking designs against your design system

People: Judge what's right for your users

People: Review every design before you see it

Design FAQs

Yes, and in whatever design tool you use. We also design directly with coded components, so designs and code don't drift apart.

Yes. We design AI features around what people need to see, change and correct, so they trust the output and stay in control.

Yes, as part of a wider product design engagement. We design brand where it supports the product, so it's consistent from your website to your interface. We don't take on brand identity as a standalone project.

Book a call

Let’s talk about your product

Book a call. We’ll talk about where your product is, what’s getting in the way, and whether we’re the right fit.